Governed AI reps for regulated medicine
Your field force reaches a small fraction of prescribers. Every one of them can now reach a ZenRep.
Whenever a physician comes with a question — a dose, a comparison, a coverage gap — a ZenRep details on-label from your MLR-approved corpus, auto-pairs every efficacy claim with fair balance, and lands the whole exchange as a structured record your team can mine. Live now on web chat and Telegram.
HCP · inbound10:42:03
“What's the once-daily dose of Veltarin, and does food matter?”
Compliance gate · pre-send4 checks
Verdict — approved for delivery
ZenRep · delivered10:42:05
“Veltarin is 40 mg once daily, with or without food. The most common adverse reactions are headache and mild nausea, and it's contraindicated in patients with known hypersensitivity to the active ingredient — see the full prescribing information for complete warnings. Want me to send the approved labeling to your inbox?”
Veltarin is fictional, shown for illustration only.
Times are changing, and face-to-face access is shrinking.
In the U.S., field reps' access to HCPs fell from 60% in 2023 to 45% in 2024.1 Physicians want to receive information on their own terms, on their own time. A ZenRep answers on that schedule — compliance-gated detailing over web chat and Telegram, live now and around the clock. Video, phone, email and SMS are on the roadmap, each behind the same gate. Your approved message stays available beyond the hours and the highway a field team can cover.
1. Veeva Pulse Field Trends Report, Q4 2024 — veeva.com/wp-content/uploads/2025/02/Veeva-Pulse-Report-Top-…
“A person's capacity to ingest content that is not relevant, not timely, and not delivered in a way that they want to receive it is probably something like zero.”
Reach more, risk the same.
Cover the whole territory without growing the org chart.
Request a design-partner demoThe risk is designed out, not reviewed after the fact.
Never off-label. Fair balance and ISI every time. Refuses rather than guesses.
How the gate decidesDefensible by design.
Residency matched to jurisdiction, per-tenant isolation, an append-only audit trail.
Read the trust postureDon't take our word for it. Text a rep.
Sarah is a ZenRep detailing VELTARIN — a fictional product built to show the gate. Ask a real dosing or safety question and watch the reply get assembled from the approved corpus, checked claim by claim, and written to the audit record — turn by turn. Nothing scripted.
Sarah · ZenRep
Compliance-gated
✓Verified against the approved corpus · logged
Every answer, on the record — and the verdict behind it.
On the gated text channels live today — web chat and Telegram — a ZenRep's every answer is checked for scope, grounding, and fair balance before it's sent. Then the whole exchange is written to an append-only record: the question, the answer, and the verdict the gate reached — reconstructable for your compliance team, and exportable for an inspector.
“For an elderly patient starting Veltarin — what's the once-daily dose, and does renal impairment change it?”
Checked before send
Recorded with the turn
Select a line above to see how it was cleared.
When a regulator asks what your reps have been saying, the answer is a record — not a recollection.
“A record your team can mine for what matters to doctors most.”Read a refusal trace
The arithmetic of a field force.
The left column is published research on what one US field rep costs and can do, shown with each figure's year and source. The right column describes what a ZenRep is structurally — properties of software, not measured performance. A ZenRep is a coworker, not a substitute: this table is about the work software should carry so your reps can carry the relationships.
| Dimension | One human field rep | One ZenRep |
|---|---|---|
| Fully loaded annual cost | Industry research puts the average yearly cost per rep at ~$260,000, up to $450,000 depending on geography, therapeutic area, and physician type.1 | Software. No salary, bonus, benefits, fleet, or T&E line items. structural |
| Hours of availability | Bounded by office hours and windshield time in one territory; a fleet car alone runs about $14,000 a year.7 | 24/7, including the after-clinic hours when HCPs actually have time. structural |
| Concurrent conversations | One at a time. The benchmark inside rep makes 46 dials for 5.8 quality conversations a day.3 | Not bounded by headcount — capacity scales with demand. structural |
| Getting through the door | As of 2016, 44% of US physicians were rep-accessible, down from roughly 80% in 2008; 18% were severely restricted.2 | Pull-based: the HCP opens a link on their own schedule. No front desk to get past. structural |
| Cost per HCP interaction | Rep pay alone works out to $20–57 per call — before the vehicle, samples, and management overhead.4 | The marginal cost of one more conversation is compute — a fraction of a field call, with no vehicle, samples, or management overhead. structural |
| Ramp time | 3.3 months average for inside reps3; up to three months for pharma hires to get up to speed1; 5.42 months just to fill a vacant field role.5 | Zero ramp once the approved corpus is loaded; the "new rep" is a copy of the trained one. structural |
| Turnover | Roughly 26% annual sales-force turnover; $97,690 average cost to replace.5 Gallup puts replacement at 0.5–2x annual salary.6 | Doesn't resign, doesn't take the territory to a competitor, no backfill cost. structural |
| Record-keeping | Call notes are self-reported after the fact; completeness depends on rep discipline at the end of a driving day. structural observation, unsourced | Every conversation logged verbatim, automatically, the moment it happens — into an append-only audit trail. structural |
| Message consistency | A human can drift from approved messaging under pressure; consistency depends on training and monitoring. structural observation, unsourced | Cannot draw on a general model: replies are assembled from your approved corpus and, on web and Telegram, verified claim by claim before send. structural |
| Scaling the team | Months per hire (3.69–5.42 months to fill5), plus recruiting, onboarding, and fleet provisioning; downsizing means severance and lost relationships. | Scales up or down instantly. No hiring cycle, no fleet, no severance. structural |
A human field rep and a ZenRep, side by side
Fully loaded annual cost
One human field rep
Industry research puts the average yearly cost per rep at ~$260,000, up to $450,000 depending on geography, therapeutic area, and physician type.1
One ZenRep
Software. No salary, bonus, benefits, fleet, or T&E line items. structural
Hours of availability
One human field rep
Bounded by office hours and windshield time in one territory; a fleet car alone runs about $14,000 a year.7
One ZenRep
24/7, including the after-clinic hours when HCPs actually have time. structural
Concurrent conversations
One human field rep
One at a time. The benchmark inside rep makes 46 dials for 5.8 quality conversations a day.3
One ZenRep
Not bounded by headcount — capacity scales with demand. structural
Getting through the door
One human field rep
As of 2016, 44% of US physicians were rep-accessible, down from roughly 80% in 2008; 18% were severely restricted.2
One ZenRep
Pull-based: the HCP opens a link on their own schedule. No front desk to get past. structural
Cost per HCP interaction
One human field rep
Rep pay alone works out to $20–57 per call — before the vehicle, samples, and management overhead.4
One ZenRep
The marginal cost of one more conversation is compute — a fraction of a field call, with no vehicle, samples, or management overhead. structural
Ramp time
One human field rep
3.3 months average for inside reps3; up to three months for pharma hires to get up to speed1; 5.42 months just to fill a vacant field role.5
One ZenRep
Zero ramp once the approved corpus is loaded; the "new rep" is a copy of the trained one. structural
Turnover
One human field rep
Roughly 26% annual sales-force turnover; $97,690 average cost to replace.5 Gallup puts replacement at 0.5–2x annual salary.6
One ZenRep
Doesn't resign, doesn't take the territory to a competitor, no backfill cost. structural
Record-keeping
One human field rep
Call notes are self-reported after the fact; completeness depends on rep discipline at the end of a driving day. structural observation, unsourced
One ZenRep
Every conversation logged verbatim, automatically, the moment it happens — into an append-only audit trail. structural
Message consistency
One human field rep
A human can drift from approved messaging under pressure; consistency depends on training and monitoring. structural observation, unsourced
One ZenRep
Cannot draw on a general model: replies are assembled from your approved corpus and, on web and Telegram, verified claim by claim before send. structural
Scaling the team
One human field rep
Months per hire (3.69–5.42 months to fill5), plus recruiting, onboarding, and fleet provisioning; downsizing means severance and lost relationships.
One ZenRep
Scales up or down instantly. No hiring cycle, no fleet, no severance. structural
View sources (7)
1. Arx Research — Compensation for Pharma Sales Representatives, District and Regional Sales Managers (published 2017; 67 respondents at 29 US life-science companies): arxresearch.com/compensation-for-pharma-sales-reps-dms-rms
2. ZS AccessMonitor 2016, via PR Newswire — As Doctors Keep Closing Doors on Pharma Reps: prnewswire.com/news-releases/as-doctors-keep-closing-doors-o…
3. The Bridge Group, 2016 Sales Development Metrics and Compensation Benchmark Report, via For Entrepreneurs (David Skok) — sales-industry SDR benchmark, not pharma-specific: forentrepreneurs.com/bridge-group-sales-development
4. MedCepts — Value of Pharmaceutical Rep Per Physician Visit; rep compensation only, not fully loaded: medcepts.com/pages/value-of-independent-pharmaceutical-reps
5. DePaul University Center for Sales Leadership — 2015–2016 Sales Effectiveness & Sales Acceleration Survey; general B2B sales, not pharma-specific: cdn2.hubspot.net/hubfs/3319111/ConnectLeader_June2017/PDFs/C…
6. Gallup — This Fixable Problem Costs U.S. Businesses $1 Trillion (2019): gallup.com/workplace/247391/fixable-problem-costs-businesses…
7. Cardata — Fleet Vehicles: What Do They Really Cost? (vendor worked example, Jeep Cherokee fleet program): cardata.co/blog/fleet-vehicles-real-cost
Source notes
Figures are shown with their survey years and are not inflation-adjusted; several predate 2020. DePaul, Gallup, and Bridge Group figures are general sales-industry benchmarks, not pharma-specific. The ZS access data shown is from 2016, the most recent year we verified against a primary public source; access is widely reported to have tightened since. The MedCepts per-call figure is rep pay only. Rows marked structural are design properties of software, not measured performance.
What a ZenRep will not do.
Hard limits, engineered in — behavior the gate is built to refuse, not policies it tries to follow.
- Make a claim that isn't in your approved corpus
- Send efficacy without the required safety information
- Guess when a question goes off-corpus — it refuses
- Speak off-label to sound helpful
- Talk to patients — HCP-facing only, by design
HCP · inbound
“Can I use Veltarin for an off-label indication?”
ZenRep · declined & routed
“I can only speak to Veltarin's approved indication and labeling, so I can't advise on off-label use. I can route this to a member of the medical team — would that help?”
Veltarin is fictional, shown for illustration only.
Inspect the mechanism.
ZenReps doesn't ask you to trust a logo wall. What you can inspect on this page is the mechanism itself: watch the gate write the receipt above, then request a design-partner demo and read a real one.
How it's built
- B.01Fail-closed in production: a reply with one ungroundable claim is refused whole, not trimmed.
- B.02Structural refusals (pediatric-on-adult, cross-tenant probes) fire before any model runs; off-label claims are refused at the pre-send verifier on the gated text channels.
- B.03Append-only audit log with database-level tamper protection; CSV export with injection neutralization.
- B.04Jurisdiction and product-class rulesets enforced per turn; a product the system cannot classify is refused rather than mis-classed.
- B.05Onboarding is "here is our MLR-approved corpus" — load it. Zero code changes.
Turn the reach loose, not the risk.
Be the answer whenever a prescriber your field team never reaches comes with a question — every one, around the clock, from your approved corpus only. Book a working session against a corpus that looks like yours: bring commercial for the coverage math, and MLR for the off-label probe.
Request a design-partner conversation
A business inquiry, not a marketing sign-up. Deployments are scoped one at a time; if you're EU-based, say so — EU is a near-term priority. The product-updates checkbox is optional.